Demographics Can Be Terrifying
From the Big-Brother-benevolence of Claritas, via Hitwise:
“‘Young Digerati are the nation’s tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe. Affluent, highly educated and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars-from juice to coffee to microbrew.’
The lifestyle and media behaviors they are more likely than the general population to engage in, according to Claritas, are: shopping at Banana Republic, Amazon.com and Bloomingdale’s, going snowboarding and scuba diving, visiting spas, spending more than $3000 on foreign travel in the past year, watching IFC, Showtime and HBO, and driving an Audi A4. Sound familiar? There are even more statistics that can be gathered about the lifestyles of this segment, as shown here.”
It’s an S4, thank you very much.
