'You Are Not So Smart': Why We Can't Tell Good Wine From Bad - Atlantic Mobile
So is the fancy world of wine tasting all pretentious bunk? Not exactly. The wine tasters in the experiments above were being influenced by the nasty beast of expectation. A wine expert’s objectivity and powers of taste under normal circumstance might be amazing, but Brochet’s manipulations of the environment mislead his subjects enough to dampen their acumen. An expert’s own expectation can act like Kryptonite on their superpowers. Expectation, as it turns out, is just as important as raw sensation. ….
Lost the ‘via’, apologies.
