Digging Ads (Hitwise Intelligence blog)
The most over indexed group is ‘Suburban Subsistence’ which contains a strong skew in some subsets of 20-34 years olds and this borne out when reviewing age demographic results that highlight the 18-24 age groups as being the prominent audience and highest indexing age group.
Key attributes within ‘Suburban Subsistence’ include their confidence with technology and a social outlook, living in outer metropolitan and major regional suburbs, with an orientation towards coastal areas.
