10. Blinking images.
Sometimes you just want to read the content of a web-site you are visiting. And you can’t. To fight against the banner blindness advertisers make use of animated ads — usually animated .gif-images or Flash-movies. In both cases it might become extremely hard to focus on reading if such images are blinking all around the content. Digital Web Magazine, an excellent online magazine we read on a regular basis, has a disturbing animated ad on the left side of every article.
Smashing Magazine doesn’t like our ads. Well I don’t like their delayed image loading in my reader! So there.
10 Usability Nightmares You Should Be Aware Of