![“Don’t be shy,” intones Elena Brower, founder of Virayoga in Soho, who is leading the class. She’s got yogi voice, that special combo of ethereal satisfaction and perfect timbre that sounds like a massage. “Push up,” she says. “Push! So that you can feel the sassiest opening in your seat that you can feel right now!” You can’t help but want to please a voice like that, so I push out even farther and open my sassy seat wider to the sky.
— How Yoga Brand Lululemon Turned Fitness Into a Spectator Sport [New York Magazine]](http://24.media.tumblr.com/tTwyDq8vvqioh57ffnssK7xgo1_500.jpg)
“Don’t be shy,” intones Elena Brower, founder of Virayoga in Soho, who is leading the class. She’s got yogi voice, that special combo of ethereal satisfaction and perfect timbre that sounds like a massage. “Push up,” she says. “Push! So that you can feel the sassiest opening in your seat that you can feel right now!” You can’t help but want to please a voice like that, so I push out even farther and open my sassy seat wider to the sky.
— How Yoga Brand Lululemon Turned Fitness Into a Spectator Sport [New York Magazine]
