The Inimitable Tiff

The online adventures of Tiff Fehr (@tiffehr), a UX engineerette at The New York Times. Feel free to peruse my somewhat popular geek-themed Tumblr, too, if that's your thing.

More personally than the above or below, I document notable adventures (much later than when they actually happen): Oktoberfest '04, Guatemala '08, Europe '10, Wisconsin '10, Middle East '11*. (* in progress)

Aug 17

Name watching at Uwajimaya : The Name Inspector

In the Uwajimaya food court there’s a cream puff vendor called Beard Papa’s. Their logo includes a cartoon man-face with a fluffy white beard that looks liked whipped cream. Both the language of the name and the concept behind it are surprising. First, it’s just strange to modify papa with beard like that. Bearded papa would be the idiomatic way to say it. But more to the point, The Name Inspector is hard-pressed to think of a Western food product that’s touted, however subtly, for its resemblance to human hair. There’s angel hair pasta, of course, but that’s from angels, which, if they actually existed, would no doubt be quite delicious.

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