The Myth of Cyber Monday: Busted.
It’s time to stick a fork in the notion of “Cyber Monday.” In terms of traffic, there’s no doubt that the holiday season represents a period of peak activity for retailers of all shapes, sizes and online penetration, but idea that a bevy of internet users will start frantically clicking the “add to cart” button on the Monday after Thanksgiving is just wrong. However, the weeks leading up to cyber Monday gives a really interesting perspective on how people use the web to shop.
The chart below…
