Top Ranked Search Terms - Death and Taxes Still Certain
If WhitePages or YellowPages were competent businesses, the three people-search related terms in this list wouldn’t be considered “non-branded”. Their failure lies in that they refuse to see a revenue value in embracing and answering what users want behind these generic searches. Instead they spend their time squeezing every last dollar out of a dwindling business model and ad market, with quarter-to-quarter panic.
I regret the years I fought for user-centered thinking at WhitePages.
