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social media can also strongly lessen your appeal and, even worse, if the available social proof contradicts your claims, it can make you look like a newbie, a liar or, worse, a con-artist.
Prove it or lose it: how social proof can kill or fill your (Awake At The Wheel)
It seems we’re finally starting to figure out what collectively indicates credibility on the web. I appreciate that Mr. Fields explained his own deductive process in visiting a site, and clarified what each metric means to his thinking.
