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While, obviously, some women will apply to speak, the overwhelming evidence is that most will not. In a post last year, Clay Shirky, lamented that his female students were far less likely to sing their own praises and ask for things that would benefit them, like recommendations, than were his male students. His suggestion? That the women act more like the men. While I generally enjoy agreeing deeply with Clay, he—like the conference organizers calling on more women to apply—has missed a key point. If your system of finding worthy students or speakers to promote is to have them come to you and ask, but a solid body of research shows that women won’t do so, you’ve institutionalized a gap.