In the final post in this series we cover Google Insights from Search and go back to good old keywords and mining search behavior by our customers to find actionable insights. Given the dominance of Search as a acquisition channel, you are going to have fun here. Do the obvious thing first: Understand “head” keyword trends. Type in a keyword and check out the trends over time, a quick peek into popularity of the terms you are interested in… . Google Insights for Search: Competitive Intelligence AnalysisReally solid primer on using Google Insights to mine keyword trends. Google’s offered up a really powerful set of free tools for SEO/SEM folks. Let’s hope their populist vibe extends to eliminating some of the technological walls around the SEO/SEM experts.
In the final post in this series we cover Google Insights from Search and go back to good old keywords and mining search behavior by our customers to find actionable insights. Given the dominance of Search as a acquisition channel, you are going to have fun here. Do the obvious thing first: Understand “head” keyword trends. Type in a keyword and check out the trends over time, a quick peek into popularity of the terms you are interested in… .

Google Insights for Search: Competitive Intelligence Analysis

Really solid primer on using Google Insights to mine keyword trends. Google’s offered up a really powerful set of free tools for SEO/SEM folks. Let’s hope their populist vibe extends to eliminating some of the technological walls around the SEO/SEM experts.

Notes

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