Another cigarette/tampon classic is the woman in white on the beach.

An image that combines the classic imagery of femininity: virginity, water, and menthol.

These images seem to be about innocence. In the tampon ad, the teenage heroine is sweet, young, and clean. In the Parliament ad, she’s a slut, but it doesn’t count because she tastes like mint.

Via @katyh and Feminine-Care Ad Cliches on Slate.

Notes

  1. tiffehr posted this