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So there’s our cultural tendency to tell ourselves (in both ads and entertainments) that we have choice, are autonomous, can make that great life-changing moment or relationship or epiphany happen. But, behind that: the appearance of freedom, not freedom itself. Our ideology is not freedom itself — freedom is scary, and I’d agree with DFW here that we’ve more or less rejected it by this time in our history, if we ever actually embraced it — but its image. We have admitted that we do not know what’s best for us and will gladly accept a life of wildly proscribed activity, provided we’re kept safe and entertained.
