As Americans became more familiar with Palin last month, interest in her as a candidate was replaced in many ways with interest in Tina Fey’s characterization of her on Saturday Night Live. The chart below compares Sarah Palin article readership on Wikipedia with searches for her on YouTube and show that interest in Sarah Palin on Wikipedia subsided soon after the Republican National Convention as the popular press recovered from their flat footedness. For the week of September 14th, following the season premiere of SNL, searches for “Sarah Palin” made up for 2.5% of all searches on YouTube as viewers rushed to find video clips of the SNL sketch. YouTube interest in Sarah Palin repeatedly spiked after subsequent episodes of SNL and for the month of September, “Sarah Palin” was the most widely searched for term on the video sharing website. Undoubtedly these sketches made an impact on the race. (via Palin’s Short-lived Online Impact Dims McCain’s Chances)

As Americans became more familiar with Palin last month, interest in her as a candidate was replaced in many ways with interest in Tina Fey’s characterization of her on Saturday Night Live. The chart below compares Sarah Palin article readership on Wikipedia with searches for her on YouTube and show that interest in Sarah Palin on Wikipedia subsided soon after the Republican National Convention as the popular press recovered from their flat footedness. For the week of September 14th, following the season premiere of SNL, searches for “Sarah Palin” made up for 2.5% of all searches on YouTube as viewers rushed to find video clips of the SNL sketch. YouTube interest in Sarah Palin repeatedly spiked after subsequent episodes of SNL and for the month of September, “Sarah Palin” was the most widely searched for term on the video sharing website. Undoubtedly these sketches made an impact on the race. (via Palin’s Short-lived Online Impact Dims McCain’s Chances)

Notes