The Inimitable Tiff

Degree Clinical Protection for Men is touted as a deodorant “for men who take risks.” Because nothing should hold you back, men! So what if your body naturally gives off odors when you sweat? You take risks, men! You need tough protection for your tough self!

Yet the women’s version of the product has a decidedly different spin. The campaign, “Dare to Feel”, is based around the idea that it’s not necessarily the macho risk-taking of their male counterparts (or, you know, natural bodily functions) that causes women to sweat, but their emotions that turn them into big sweaty piles of stank. “Emotional sweat can cause body odor more than perspiration from physical activity,” the website states, “In fact, we can start sweating when we’re nervous, embarrassed, scared, and even when we’re excited. Sweat doesn’t happen only when we’re hot or working out. This means you need extra odor protection to kick in when you’re stressed or emotional.”

Via Kim, who is a pretty great sarcasm v. quality filter for Jezebel.