The Inimitable Tiff

This is when influence could potentially create a perfect storm. Great numbers of “lower level” influencers can of course create a movement, and when combined with even just a few “higher level” influencers who have access to communication platforms—a critical mass of awareness and influence can be reached. This is where Twitter finds itself at the moment. It has millions of “everyday people” who love it and evangelize on behalf of the service. It also has thousands of highly connected people doing the same. And it’s now entering a phase where hundreds of incredibly visible and internationally known personalities are joining the ranks.